Duluth, MN (NNCNOW.com) --- Every day, 17 people are killed by distracted drivers.
To stop preventable deaths on the road, Northland students are driving the Eyes Forward Campaign home with a TV commercial.
Students are taking the Eye's Forward pledge to help save lives by never texting while driving.
"I'm going to promote the heck out of this program,” Kevin Hendrickson, a Denfeld High School student said. “It's a really good cause for the best of us, not for people our age, but for people in their 30s and over, to not text and drive."
It takes five seconds to travel the length of a football in car. That's more than enough time for the worst to happen.
"What people don't realize when they text and drive is the risk that they're putting on other people's lives,” Adam Amas, a Superior High School student said. “They look down and they don't know what's really in front of them.”
This year, High School students across the region will encourage more than 3,000 classmates to take the pledge.
"We are definitely going to make it a thing throughout the entire year, especially during lunches,” Josie Felsvig, an East High School student said. “We're going to make sure people are committing and keeping their promise."
Take the Pledge to Keep Your Eyes Forward .