UMD Parts Ways with "Un-Fair" Campaign

By KBJR News 1

July 4, 2012 Updated Jul 4, 2012 at 10:46 AM CDT

Duluth, MN (Northland's NewsCenter) - The University of Minnesota Duluth has dropped ties with the controversial Un-Fair campaign.

The issue? A PSA produced for the campaign. University leaders say its focus on white privilege is divisive and has alienated some UMD alumni and supporters.

University leaders say they indefinitely suspended the school's membership pending a change in the campaign's emphasis and creative approach.

"While they reaffirmed the group’s fundamental goals to promote racial equality and create a constructive dialogue about eliminating racism, they also recognize the messaging and creative emphasis has been divisive," a news release stated.

At the request of UMD Chancellor Lendley Black, the PSA was pulled from the campaign's website in June.

The university says a subcommittee has been formed to reassess the messaging. They will meet on July 17th.

Kevin Jacobsen
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