We're all familiar with the large stack of ads we receive in our newspapers.
Most of those pages hit the trash but those glossy ads are a sought–after commodity for one group.
In this week's "Your Green Life" Meteorologist Jeff Edmondson takes a look at an area group collecting this shiny paper.
Throughout a year you get hundreds of these ads in your daily or weekly newspaper.
When you're done perusing...don't throw them in the garbage...almost all of those pages are recyclable.
"This fundraiser is a glossy paper recycling project that stays local in our community with New Page", said Amy Haney. President of Duluth/Superior ECO Rotary Club.
New Page can process a wide range of shiny paper.
"It's all inserts, like the target ads the Kohl's ads, all glossy shiny colored paper. Magazines, that's a big one", says Amy.
Magazines are another thing that get thrown in the garbage...but they're almost all recyclable. Actually magazines are one of the largest sources of this shiny paper. Once in a recycling bin the shiny pages are transported to New Page in Duluth where they'll be de–inked and turned into pulp for other uses. New Page pays 10 cents per pound for this material.
It's a source or revenue and pride for the Duluth Superior ECO Rotary.
They've recycled more 1500 pounds of shiny paper since they started this venture in early December. They hope this fundraiser will help support future projects.
"We have done everything by adopting rivers, river cleanups, and cleaning up beaches", Amy said.
For Your Green Life, I'm Meteorologist Jeff Edmondson, the Northlands NewsCenter.
It's a busy community group.
As well as recycling the club plans to volunteer at Woodland Hills and help out at the Duluth Zoo.
Anyone interested in helping Eco Rotary by collecting shiny paper can contact: firstname.lastname@example.org to arrange pickup or delivery.