"Natural Cleaning Products"

By KBJR News 1

"Natural Cleaning Products"

October 7, 2010 Updated Oct 7, 2010 at 10:47 PM CDT

Cleaning products touting the word "natural" have popped up all over store shelves.
But is that word misleading?
Meteorologist Jeff Edmondson takes a look in this weeks "Your Green Life"

Natural. Pure.

"Some of it is just a higher price, sometimes it is that much better."

"I would pay extra for it, yeah...definitely."

Does the word 'natural' attract you to purchase a particular product?
If it does you should be aware that "Natural" on the label could be misleading.
In cleaning products the word is not defined and not regulated by any government body or environmental agency.

"Anyone can really use the word in terms of marketing, granted it's supposed to be truthful and not misleading", said Dan Fabricant.

Because of this The Natural Products Association decided to try to clean up the cleaning aisle by creating it's own definition of "natural".
The non–profit Association has set some pretty strict standards. If a product meets those standards, they award a special Natural Products Association seal that consumers can clearly see.

"We want to make sure it has meaning and so we think it has to have a standard behind it to back that up," said Fabricant.

A product that has earned that seal must contain 95 percent natural ingredients...excluding water.
Also the products can't contain an ingredients with known health risks.
And finally the packaging must be biodegradable.
The standards are so tough that not too many cleaning products win the seal of approval.

"I would say the products calling themselves natural; I would say it would be less than 50 percent", said Fabricant.

In checking cleaning products the Association has run up against some difficulties.
Cleaning products are not required to list all their ingredients on their product label.
To win the seal the natural products association requires full disclosure.
Clorox Greenworks is the first cleaning product line to earn the NPA "natural" seal since the organization started testing cleaning products in February.
For your green life, Meteorologist Jeff Edmondson, The Northlands Newscenter.

It's not just cleaning products the Natural Products Association is testing.
It started giving it's "natural" seal to personal care products such as cosmetics, shampoo, and soap a couple of years ago.