A small business in Two Harbors has come in for some big promotion.
A national magazine rates Lou's Fish House on Highway 61 the best smoked fish in America.
D.J. Hodge is running into a smoke filled room not to put out a fire but to stoke it.
He's one of the smokers at Lou's Fish House in Two Harbors.
One of his perks is sampling each batch of fish.
"We always sample to make sure it is top quality and we have to know what it tastes like so we can help customers."
One recent customer was Martha Stewart.
She liked the fish from Lou's so much, she named it America's best in a recent issue of her magazine.
That has Internet orders for the smoked delicacies coming in rapidly.
"We've been getting a lot of phone calls and we got a lot of orders going out on Monday and we have been shipping a lot of orders. We've been getting calls from all over the country."
Lou's is named after the late former pro wrestler Lou Sjoberg.
He passed away about seven years ago and the place is now run by Brian Zapolski.
He brings 35 years of fish smoking experience to the business.
Without giving away too many secrets, Brian does offer one tip to those who smoke their own fish.
"Smoking it right is not overcooking it. Temperature is critical."
That temperature is 155 degrees and D.J. is in charge of making sure that critical temperature is achieved.
Now that Lou's fish House has achieved national acclaim, the crew at Lou's is hoping to expand to markets like the Twin Cities.
Martha Stewart Living Magazine may be geared more towards women but now it has at least a few male fans in Two Harbors.
"I've even shown people the magazine because I'm proud of it!"
Except for the salmon and shrimp they sell, all of the fish smoked at Lou's Fish House is caught wild in Lake Superior.