Duluth, MN (NNCNOW.com) - If you don't have plans to fire up the grill this Memorial Day weekend, don't fear, just turn on your TV.
Fast food-giant Arby's will slow cook a brisket in what's being called a record-setting 13 hour commercial that will air on MY 9.
Think of it as the Yule Log during Christmas, only it's food.
The cooking begins at 1 p.m. tomorrow and wraps around 2 a.m. Sunday.
Arby's hopes its unusual ad will land the company in the Guinness World Records for longest TV commercial.
The commercial is only being aired in Duluth.