Arby's to air 13 hour commercial on MY9 this weekend

By KBJR News 1

Arby's to air 13 hour commercial on MY9 this weekend

May 23, 2014 Updated May 23, 2014 at 7:40 PM CST

Duluth, MN (NNCNOW.com) - If you don't have plans to fire up the grill this Memorial Day weekend, don't fear, just turn on your TV.

Fast food-giant Arby's will slow cook a brisket in what's being called a record-setting 13 hour commercial that will air on MY 9.

Think of it as the Yule Log during Christmas, only it's food.

The cooking begins at 1 p.m. tomorrow and wraps around 2 a.m. Sunday.

Arby's hopes its unusual ad will land the company in the Guinness World Records for longest TV commercial.

The commercial is only being aired in Duluth.

Written by Kevin Jacobsen
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