A baby bear named Hope has helped put Ely's North American bear center in the National spotlight.
In this week's Nature Matters David Hoole looks at a documentary "Bearwalker of the Northwoods" that is raising awareness of a misunderstood species.
Bear researcher Lynn Rogers and his group of research bears have been leaving their foot prints across the country this past week.
An hour long documentary, aired Easter Sunday on Animal Planet, kicked off the new season of "Wild Kingdom".
The documentary was shot last summer, in the wild lands near Ely.
(bite june has been a wonderful research bear or lily is getting a radio collar.)
But it was this winter's web cam showcasing Lily and her newborn cub Hope that provided the impetus for fame. The site has almost 100–thousand Facebook fans across the world.
Dr. Rogers was on the set of NBC's "Today Show" on Monday.
On Wednesday he joined Martha Stewart.
"What kinds of snacks do they get? "Natural snacks" "oh of course!"
All this media attention has been valuable for bears and popular opinion.
Dr. Rogers has been working for decades to replace misconception with facts. On all the program he stressed that people don't need to fear bears.
With his "kinder and gentler" research and now the "Bearwalker"
documentary, Rogers has helped give humans an insight into the wonderful world of black bears.
DVD copies of "Bearwalker of the northwoods" can be ordered at the North American Bear Center gift shop by CLICKING HERE.
For a link to the BBC story, CLICK HERE.
For a link to Animal Planet's website, CLICK HERE.