Duluth, MN (NNCNOW.com) --- Duluth Trading Company has arrived in the city that gave it its name.
The company opened the doors of their new storefront for the first time on East Superior Street .
The Madison-based retailer is known for thoughtfully crafted work-wear for men and women nationwide.
City officials conducted a ribbon cutting ceremony at the store to kickoff the local opening.
The president of the store says it's great to be back home where the brand started over twenty years ago.
"Really the community here speaks to the type of men and women that we reach out to. You know, not just hard-working men and women that are trades people, but people that just love the outdoors, love rolling up their sleeves getting their hands dirty," said Stephanie Pugliese, president of Duluth Trading Co.
The Duluth storefront is now the second retail space for the company in Minnesota.
The Duluth store will open to the public on Friday.