Lola films commercial for national play

By KBJR News 1

April 18, 2014 Updated Apr 18, 2014 at 8:37 PM CST

Wrenshall, MN (NNCNOW.com) --- You may remember back to around Super Bowl time when a small egg farmer was trying to get his chicken named Lola into prime time.

Lola from Locally Laid is finally getting her chance to shine.

Wrenshall based Locally Laid Egg Company took second place in the contest to have their commercial played in the Super Bowl.

Second place meant no ad in the big event, but the company did score some free TV time and recently one of the owners was escorted out to California to film a commercial that will get three weeks of national airtime beginning in May.

"They brought in stunt chickens to play the role of Lola herself and even hired a chicken trainer" said Co-Owner of Locally Laid, Jason Amundsen.

12 stunt chickens to be exact and a crew of over 70 people. Some of the best minds in the business were put to work on the commercial.

"We went to RPA, which is one of the largest ad firms in the nation and sat around a giant conference table storyboarding"said Co-Owner of Locally Laid, Lucie Amundsen.

Owners of Locally Laid hope that the commercial will promote quality food and agriculture.

"People can make different choices about the food they make and this commercial will promote us, but also will promote this underdog industry of sustainable food" said Lucie Amundsen.

They also say they couldn't have done it without the support of the Northland.

"It's been a WOW! It's been a true wow to see the support from the Northland and that's the reason why we have the chance to have this national exposure is the community support" said Jason Amundsen.

The new commercial will air in May on the Fox Network.

Bryce Henry
bhenry@kbjr.com

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