Networking in the Northland: Social media event of the season

By KBJR News 1

May 23, 2014 Updated May 23, 2014 at 12:28 PM CDT

Duluth, MN (NNCNOW.com) --- Whether it's Facebook or Twitter, the world social media is ever changing... and you've got to be able keep up.

World renowned and local social media experts shared tips and tweets during third annual, day–long Zenith Social Media Conference in Duluth. Industry leaders gave presentations about how to integrate social media into marketing campaigns.

Others talked about how people can use social media to promote themselves. One expert talked about how social media has become a two way conversation between companies and their customers.

“So instead of talking directly to them 'hey buy my stuff buy my stuff' lets talk about something we both share. So if I'm trying to sell oranges, instead of saying hey buy oranges, let's talk about all the things we can do with oranges. Let's make orange juice or orange cakes right? It's a different approach to marketing,” President of DragonSearch, Rick Dragon, said.

Our very own social media expert Kevin Jacobsen also gave a presentation at the conference about how to use social media to advance an organization or company. More than three hundred people attended the event.

Kati Anderson