'Power of the Purse' auction raises money to raise literacy rates

By KBJR News 1

May 1, 2014 Updated May 1, 2014 at 9:52 PM CDT

Duluth, MN (NNCNOW.com) --- Purses typically hold the money we spend, but Thursday night money was spent on the purses themselves, all for a good cause.

The 'Power of the Purse' silent auction at Spirit Mountain in Duluth helped raise money to benefit a program called Imagination Library.

The book program sends books to Northland children until they are five years old, so they have the books they need to get a great jump-start in reading.

Speakers at the event say the fundraiser is all about raising literacy rates which have been dropping nationwide.

"Children today spend so many hours sitting in front of some kind of screen. They don't get to read books, they are not read to the way children used to be read to, so this is just to try to help promote reading and literacy in families and get them away from the television, away from the iPad, and the iPhones," said keynote speaker Lise Lunge-Larsen.

The silent auction was sponsored by United Way of Greater Duluth.

More than 230,000 books have been distributed through the program.

Elsa Robins