Duluth, MN (NNCNOW.com) - 15-year-old Canadian Amanda Todd made a YouTube video in response to years of repeated bullying.
Five weeks after posting this video, she was found dead of apparent suicide.
Police in the Twin Ports are using Todd's tragic story as a warning about the dangers of cyber bullying. With today's onslaught of technology and social networking sites it's a constant bombardment.
"It's 24/7 They can't seem to get away from it," said Sgt. Thomas Champaigne.
Cyber bullying comes in many forms: Impersonating someone online, sending or posting mean messages on social media and spreading rumors.
It's something Duluth East High School senior Sophie Schuder knows all too well.
What they said was very nasty, it was obvious that it was cyber bullying," said Sophie Schuder.
Schuder took a stand, not only for herself, but other students and helped put a stop to it.
"When you put that stuff up on the internet, everybody sees it, and it's up there for forever," she said.
While cyber bullying happens on sites like Facebook and Twitter, experts say the emotional impacts go beyond cyber space.
"The end result is they come to school, and that's where we can have some of our issues because now they have to face each other," said officer Bill Stauber with the Duluth Police Dept.
Cyber bullies could also come face to face with the strong arm of the law if the situation escalates.
"We're looking at harassment charges, either an ordinance violation or a state statute of harassment charge. If it goes farther, stalking, terroristic threats," said Sgt. Champaigne.
Police hope, through ongoing education, they can curb the problem, preventing tragedies like the Amanda Todd case from happening in the Northland.
Click here for anti-bullying resources.