Duluth, MN (NNCNOW.com) - A Northland coalition is promoting the notion that the best way to view downtown Duluth might be on foot.
The Healthy Duluth Area Coalition has partnered with the city and the Greater Downtown Council to bring color coordinated pedestrian signage to the downtown area.
Known as "Walk Duluth," the initiative encourages people to navigate the city on foot or by bike with the help of signs that identify the direction, and walking time to a destination.
Spokespeople say it encourages a healthier lifestyle, while promoting downtown attractions and businesses.
"This is part of a broader initiative for us to really get people out and active, and thinking of how they want their streets and their community to be designed, as well," said Lisa Lisa Luokkala of the Healthy Duluth Area Coalition.
Organizers hope to keep the signs up until the Superior Street reconstruction.
As for the colors, blue signs point to civic buildings. Purple signs point to restaurants, stores, and commercial attractions. And orange will take you to historic landmarks.