Duluth, MN (NNCNOW.com) -- The DTA's U-PASS Program at the University of Minnesota-Duluth is projected to top its five million mark on Wednesday.
The five millionth U-Pass rider will board the DTA sometime Wednesday morning at UMD's Kirby Transit Hub.
Once selected, the passenger will be congratulated by UMD and DTA officials inside the Kirby Student Center and will receive gift donations from UMD Stores and UMD Food Services.
The U-PASS Program began in 2000 in a partnership between UMD and the DTA to encourage greater use of public transportation on campus by providing unlimited rides for students, faculty and staff and building an on-campus transit hub.
U-PASS ridership at UMD has increased every year since 2000 accounting for nearly 12% of the DTA's annual ridership.
Posted to the web by Jenna Vogt