Viral Picture in Bayfield Helps Create Nonprofit Helping Pet Owners

By KBJR News 1

October 3, 2012 Updated Oct 3, 2012 at 10:45 PM CDT

Bayfield, WI (Northlands NewsCenter) - Bayfield's John Unger and his dog Schoep have become quite popular after a single snap shot went viral on the internet.

Now, because the two have received so many generous donations from around the world, a non profit is in the works to help dog owners like Unger.

"This came a few days ago. It's from Pennsylvania," said John Unger, "From a first grade class."

He is receiving support from all corners of the globe, and from all ages.

"The pictures that they sent, well wishes with Schoep with the red leash and myself," said Unger, holding a packet of letters from a first grade class in Pennsylvania.

All because of a picture with him and his companion Schoep that's still going viral, receiving millions of hits online social media sites.

Now, because of generous donations, other pets will receive some help.

"Schoep's Legacy Foundation will help lower income people...it's just an incredible feeling...who would have thought I would be in this position," said Schoep.

Hannah Stonehouse Hudson, who took the viral picture, is the president of Schoep's Foundation.

"He also is passing it on to other people that do the same things he does, which is take care of dogs in that type of way."

She says her goal is to take this project and carry it into the future.

"We want to make sure this goes on a long time, because it is a cool positive story."

"When I really sit and look at it, I start to lose it," said Unger, staring at the picturing that has thrust him into the spotlight.

While the attention is immense, and widespread, a humble Unger is just happy the world is seeing his best friend.

"It's a very emotional photograph, still for me."

Letting future generations know the love that belongs between a man and his best friend.

If you want see John, Schoep and Hanna, head to the Bayfield Apple Festival Parade this Sunday.

Schoep's Legacy Fund will be up and running in the near future.

Zach Vavricka

Bio - Facebook - Twitter - E-Mail