Wisconsin Banks on Homegrown Businesses

By KBJR News 1

Wisconsin Banks on Homegrown Businesses

September 26, 2012 Updated Sep 26, 2012 at 4:25 PM CDT

Madison, WI (Northland's NewsCenter) - Wisconsin is looking to bank on what officials call a pioneering spirit and heritage of innovation in the state.

The Wisconsin Economic Development Corporation (WEDC) unveiled a new marketing initiative on Wednesday to brand the state's business climate.

"In Wisconsin" will promote the benefits of starting, expanding or locating, a business in the state through paid magazine and television ads.

Participating companies include the nation's largest dairy farmer cooperative, the world's largest transportation and Logistics Company and a Bicycle manufacturer.

More companies are expected to be added in the months to come.

Click here to learn more.

Kevin Jacobsen
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