Madison, WI (Northland's NewsCenter) - Wisconsin is looking to bank on what officials call a pioneering spirit and heritage of innovation in the state.
The Wisconsin Economic Development Corporation (WEDC) unveiled a new marketing initiative on Wednesday to brand the state's business climate.
"In Wisconsin" will promote the benefits of starting, expanding or locating, a business in the state through paid magazine and television ads.
Participating companies include the nation's largest dairy farmer cooperative, the world's largest transportation and Logistics Company and a Bicycle manufacturer.
More companies are expected to be added in the months to come.
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