Starbucks Unveils Energy Drinks

Starbucks Unveils Energy Drinks

March 22, 2012 Updated Mar 22, 2012 at 12:19 PM CST

(Starbucks news release) Starbucks Coffee Company on Wednesday announced plans for a global entry into the energy drink category with Starbucks Refreshers beverages – making Starbucks the first to bring green coffee extract innovation to customers on a global scale.

"The launch of Starbucks Refreshers beverages continues to support our growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution,” said Annie Young-Scrivner, global chief marketing officer for Starbucks and president, Tazo Tea.

Read the entire Starbucks news release HERE.

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