(Electronic Arts news release) Electronic Arts Inc. announced Thursday a huge first day for Madden NFL 13, which launched Tuesday across North America.
According to an EA news release:
Madden NFL 13 scored record day one retail sales, record day one online usage and it’s enjoying the best critical acclaim the game has seen in years.
Based on internal estimates, sell-through for Madden NFL 13 was up 7 percent year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year’s first day.
“It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays,” said Seong Ohm, Walmart SVP of Entertainment. “We’re excited that our partnership with EA has helped deliver our customers unique access and content to this great game. There's incredible demand for Madden NFL 13, and it's easy to see why people are loving it.”
Read the entire Electronic Arts news release HERE.