ATV Riders bring in big bucks to town of Gordon, Wisconsin

By KBJR News 1

May 26, 2014 Updated May 26, 2014 at 6:22 PM CDT

Gordon, WI (NNCNOW.com)--- The holiday weekend brought out ATV riders in full-force to the small town of Gordon Wisconsin, bringing with them a boost to the local economy.

"They do bring a lot of business into the area. It's good for business," said Mary Hill, cashier at the ICO Gas Station in in Gordon.

Mary Hill works at the ICO Gas Station in the heart of Gordon, and says at least one hundred four wheeler riders came out Sunday alone.
Hill says the riders were hitting the trails, and opening their pocketbooks along the way.

"It's quite a boost for the business, you know, especially here, you know, gas, groceries, and I'm sure the different eating places around the area, restaurants-because these four wheelers make the rounds," said Hill.

And they made their rounds... just down the street at Buckhorn's Bar they got a much bigger rush than anticipated.

"Really busy, and not expected, it was great," said Kathy Rose, Owner of Buckhorn's Bar.

Rose says nearly one hundred fifty machines were at the bar/ restaurant this weekend, giving a spike to food and beverage sales.

"ATV'ers were out and about, after a long and very cold winter it was great to see them all out having a great time," said Rose.

But one thing Rose couldn't plan for was the unprecedented amount of people... which she is taking into consideration for next time around.

"It's all great for us, already notes for next year we need a little extra help," said Rose.

After a busy winter with snowmobilers... both businesses are anticipating an even busier summer with four wheelers.

There are more than one hundred miles of ATV trails in Douglas County for riders to get out and enjoy.

Written and posted to the web by Raeanna Marnati
rmarnati@kbjr.com