Black Bear invades Northland Casino

By KBJR News 1

June 9, 2014 Updated Jun 9, 2014 at 6:05 PM CST

Carlton, MN (NNCNOW.com)--- What better way to promote Black Bear Casino than bringing in a real live Black Bear?

Over the next three days Black bear Casino is playing host to Bonkers, a 6 foot, 615 pound black bear who is starring in their latest commercial.

Bonkers is playing the role of your average guest...he be will walking through the venue checking out the hotel, gaming areas, event center and of course the buffet and steak house.

The commercial is part of the second phase of Black Bear's rebranding campaign, and initially started out as a joke to include a black bear in the venue's marketing campaign.

But the more the group thought about it...the more it made sense to have a black bear portray the essence of the casino experience.
"He's the spirit of the casino. He's the spirit of the bear. He's just gonna walk and sort of settle into the background, and you know, you can identify with him, as he's you, he's the spirit of the bear," said Black Bear Casino Marketing Manager Todd Defoe.

The commercial is expected to debut on August 30.

The public is invited to come up and watch the filming over the next few days

Written and posted to the web by Raeanna Marnati
rmarnati@kbjr.com