Duluth Lift Bridge Turns Pink

By KBJR News 1

October 5, 2012 Updated Oct 5, 2012 at 8:34 PM CST

DULUTH, MN (Northland's NewsCenter) - Duluth's most popular steel structure was given a new tone and a new meaning Friday, making the Aerial Lift Bridge much easier to spot than usual.

Duluth's Lift Bridge already stands out amongst the city's lights, but Friday night, it couldn't be missed, as it became a shining beacon for hope.

"A couple people on the committee, on the breast cancer awareness committee, wanted to see the Lift Bridge lit pink," said Monica Hendrickson of Maurices, a sponsor of the event.

"Helping people to understand what breast cancer is and how we prevent it, the awareness level is being spiked," said a 20-year cancer survivor Susan Affeldt.

It's not only the Duluth icon changing color, the Grand Rapids Herald also recently took on a new hue coloring its front and back pages pink, all part of breast cancer awareness month.

"One in 8 women is being diagnosed with breast cancer these days," said Affeldt.

"What you put in you body, what you eat exercise, being healthy, can really make an impact on your life going forward," said Hendrickson.

The bridge is not only a glowing reminder but a symbol of support for those fighting the cancer.

"Celebrate those cancer survivors who have fought their battle and remembering those who lost their battle," said Hendrickson.

"Our ultimate goal is someday we want to have a world that doesn't have breast cancer," said Affeldt.

The bridge will remain pink for only Friday night, but Enger Tower will be pink through the weekend.

There will also be several breast cancer awareness campaigns throughout October, including the Making Strides Against Breast Cancer walk Saturday.
For more information on the walk visit this Web site.

Posted to Web by Jena Pike
jpike@northlandsnewscenter.com