Trends come and go when you're a teenager, but one deadly fad seems to be sticking around longer than anyone would like.
Northland high school students are stepping up to kick the bad habit, and encourage their friends to do the same.
"If it's urgent, they can wait a couple minutes until I'm to my destination," says Paige Schueller.
When they get in the car, it's time to put down their phone.
"I just don't feel safe when I'm in a car and I'm with somebody who is texting while driving," says Paige Ohlund.
This group of high schoolers from across the Northland is filming a TV commercial to encourage others to not text and drive.
"I think people live by example, and this is something that is really important, and is a big issue," says Schueller.
"If one person sees that I took the pledge to not text and drive, maybe more people will do it. From that, even more people will do it," says Ohlund.
And with that, they hope to save lives.
"A text message is not something that you should risk your life over," says Schueller.
If you would like to pledge to "Keep your eyes forward", fill out the form on our website, and take it to your nearest little store for a green anti-texting while driving bracelet.